← Motion Design

Project

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ANTFARM

Year

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2018

Category

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  • Motion Design
  • VFX
  • Commercial

Synopsis

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Brand-driven motion systems for automotive campaigns, TV commercials, and film titles.

— Motion Design

The Film

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Antfarm

A brand-forward motion system developed for commercial campaigns, where typography, rhythm, and clarity are shaped under production constraints.

Work spans automotive clients including Audi and GM across TV commercials and campaign deliverables, focused on precision, consistency, and scalable visual language.

— Hongyu Zhou

SOUNDFi logotype with gradient vertical bars on black
Lantern Entertainment logo with sunset graphic and gold type
Antfarm mech triptych: lit renders and clay model with chest branding
Design Miami title frame with iridescent outlined typography
Geneva International Motor Show 2018 stage with two Audi sedans
We Are Love title in smoke and dust on dark background
Will & Grace promotional key art with cast in bathtub
Law & Order SVU cast portrait with series logo
Amazon Studios marquee with glowing theater bulbs
Uncle Drew official trailer title over blurred basketball scene

Process

The Process

Motion systems and title sequences developed in C4D and After Effects, with typography and layout built in Illustrator—assembled as modular components for scalable campaign use across TV and digital deliverables.